News
Mookie Betts Teams With Dita on Active-skewed Eyewear
5+ hour, 27+ min ago (307+ words) The Los Angeles Dodgers shortshop has partnered with the brand on two sunglass frames. As the baseball season officially kicks off this week, Mookie Betts, the star shortstop for the Los Angeles Dodgers, is teaming with Dita brand on an…...
The Brand Behind JFK's Sunglasses of Choice Just Launched a Style Celebrating the Blood Moon — Only 999 Pairs Are Available
3+ week, 1+ day ago (265+ words) American Optical Blood Moon Aviators Launch: Shop Limited-Edition Pair'WWD If you were lucky " which, in this case, means living in North America, Central America, the western coast of South America, or parts of East Asia and Australia " you bore witness…...
EXCLUSIVE: OAMC and Mykita Bring ‘Utility, Restraint’ to Eyewear
1+ mon, 3+ week ago (232+ words) The collaboration on sunglasses drew on the practical ethos of midcentury eyewear, but realized with cutting-edge manufacturing. A PRAGMATIC VIEW: When Mykita and OAMC came together for an eyewear collaboration, so did two like-minded founders, both fans of 1960s-era frames....
Oakley Factory Team, Oakley’s Endeavor With Brain Dead, Unveils Fall 2025 Collection
4+ mon, 1+ week ago (240+ words) Featuring the Oakley Factory Team Flesh Warp and the Oakley Factory Team Ibex footwear styles. Sports performance and lifestyle brand Oakley is continuing its collaborative relationship with creative collective and streetwear brand Brain Dead through their Oakley Factory Team endeavor…...
Willy Chavarria to Launch Lower-priced Line, Eyewear Next Year
4+ mon, 2+ week ago (1002+ words) The designer said his upcoming Big Willy collection will be at a more-accessible price point than his core collection. Willy Chavarria still has a lot on his to-do list. Chavarria, who was named Menswear Designer of the Year at the…...
Ray-Ban and Creative Director A$AP Rocky Unveil the Wayfarer Puffer Crystal Collection
4+ mon, 2+ week ago (254+ words) Ray-Ban tapped the artist as the brand's first creative director in February. A$AP Rocky continues his role as Ray-Ban's first creative director with the new Wayfarer Puffer crystal collection, available on the Italian-owned luxury sunglasses and eyeglasses brand's official…...
Jewelry Brand Avgvst and Crosby Studios Play on 1990s Must-haves for Collaboration
4+ mon, 3+ week ago (357+ words) The collaboration spanning more than 30 trinkets " which can be worn on chains or as earrings, plus other options " is dropping Thursday. EVERYDAY CHARM: The collaboration between Berlin-based jewelry label Avgvst and Harry Nuriev's Crosby Studios is taking on a new…...
How Swede It Is to Protect Your Eyes — and Face
6+ mon, 1+ week ago (846+ words) Eyewear specialist Chimi and men's skin care brand Narcyss came together in Stockholm to offer "full facial protection." In what may be an industry first, a sunglasses brand and a men's skin care specialist have come together to offer "full…...
EXCLUSIVE: Valentino Eyewear Will Be Produced by Kering Eyewear
6+ mon, 1+ week ago (434+ words) The brand's collections were previously produced by Akn, formerly Akoni Group. MILAN " The changes at Valentino continue to take place. Kering Eyewear and the Rome-based couture house on Monday will unveil a newly signed global agreement. Kering Eyewear will develop…...
Optical Frame Trends for Fall 2025: Thin Metal, Nerdy Acetate, Aviator and More
6+ mon, 3+ week ago (233+ words) From the red carpet to the runway, statement ophthalmic frames are a low-lift way to complete your look. As summer winds down and back to school and work rev up, it's a good time to rethink the humble glasses. Sunglasses…...