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Instore Magazine provides jewelers with jewelry industry news headlines and useful tips. INSTORE is the most-loved magazine of American jewelry store owners since 2002.
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News
Rolex Holds “First-Ever” Charity Auction With Four One-of-a-Kind Daytonas
3+ day, 22+ hour ago (239+ words) Phillips will sell the gem-set “Four Seasons” watches in London, with proceeds benefiting causes tied to Roger Federer and Leonardo DiCaprio. Each Daytona pairs a different precious metal with natural stone dials and colored gemstone bezels, including purple sapphires, pink…...
Data Shows Smaller Women’s Rolex Models Outperforming the Icons in Secondary Market
3+ week, 4+ day ago (289+ words) Proprietary transaction data from Bob’s Watches, comparing average values from December 2025 to May 2026, shows smaller and traditionally women’s Rolex models among the strongest performers in the secondary market. Leading the list was the 31mm Datejust ref. 6827, which increased 68.4% over the period....
See How 11 Jewelry Stores Display Their Origin Stories — and Why It Works
1+ mon, 2+ week ago (519+ words) instoremag.com A well-executed heritage wall does more than decorate — it stands for something. By making a store’s founding story visible the moment a customer walks in, it signals stability, craftsmanship, and community investment in a way that an ad…...
Judge the Jewels: Joey King Layers Witchy, 90’S Inspired Necklaces on UK Practical Magic 2 Press Tour
1+ week, 9+ hour ago (364+ words) The sighting: Actress Joey King is making the rounds to promote her upcoming movie, “Practical Magic 2”. The star recently wore a dramatic, ethereal black dress for an event at BBC Radio Studios in London – but it was the outfit’s layered…...
Jewelry
1+ week, 11+ hour ago (15+ words) instoremag.com Judge the Jewels: Kacey Musgraves Nails Classic Glamour in De Beers Colored Diamonds ...
Report: Lab-Grown Stones Now in Majority of Newly Appraised Engagement Rings
1+ week, 1+ day ago (495+ words) BriteCo’s new annual price index also finds median center stone has doubled to 2 carats. For the first time, more than half of newly appraised engagement rings hold a lab-grown center stone, according to The BriteCo Jewelry, Diamond, & Watch Price Index…...
'Get It On the Neck': Jewelers Share Their Best Tips for Selling Necklaces
2+ mon, 4+ day ago (300+ words) From layering demos to neck videos to gold-filled entry points, Brain Squad retailers reveal what's actually moving necklaces in their stores. “We will often layer since that style still has popularity in our area. Many people can either envision it…...
Eiseman Jewels Announces Launch of New Collection
2+ mon, 4+ day ago (349+ words) (PRESS RELEASE) DALLAS, TX — Eiseman Jewels NorthPark Center announces the launch of its Expressions Collection by Eiseman Jewels, featuring beautiful medallions to reflect individual style, stories and milestones. The Expressions Collection by Eiseman Jewels offers endless styling possibilities with engravable…...
Judge the Jewels: Couple Who Climbed the Empire State Building to Propose Chose a Diamondboi Ring
2+ mon, 6+ day ago (312+ words) The sighting: World-famous climbers Ivan Kuznetsov and Angela Nikolau just pulled off an incredible stunt that ended in a proposal. An incredible moment! But if you’re anything like me (and I know you are) I bet you want to see…...
Listen, Personalize, Post: Inside the Modern Jewelers’ Bridal Playbook
2+ mon, 1+ week ago (285+ words) From custom design to social media to keeping lab-grown separate from natural, 22 jewelers share what's working for engagement rings and wedding bands. STANDFIRST: INDEPENDENT JEWELERS say bridal sales come down to listening more than selling — with custom design, social media…...