14+ hour, 19+ min ago   (369+ words) What is it about technology, the more we use it, the more we rely on it, and the less we think for ourselves. Our work starts to look the same as everyone else’s. And all of a sudden we’re in…...

3+ day, 16+ hour ago   (205+ words) Campaign Brief One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features Nathan…...

3+ day, 16+ hour ago   (595+ words) Give us the elevator pitch – who are you and what do you do? Poison Gas Co is an evil corporation parading as a creative agency. We’re in the business of giving people the feels. Happy, sad, horny, hungry… we deal…...

5+ day, 18+ hour ago   (197+ words) Campaign Brief There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next few days, Campaign Brief showcases the work of those that made The Work 2026 Australian Hot List… Notable work from…...

1+ week, 3+ day ago   (594+ words) AI just handed everyone a production company. You can write a script, generate the visuals, direct a scene, score it, edit it and have the whole thing online before lunch. Incredible. There’s just one problem. Most of it isn’t very…...

6+ day, 17+ hour ago   (691+ words) 1. Give us the elevator pitch – who are you and what do you do? We build brands and businesses for the omnichannel world. As our name suggests, we craft and connect the plots that shape how brands are felt and seen....

1+ week, 16+ hour ago   (246+ words) Says Flemming: “Clients fucking love AI. So I coded, built and pushed technology to the absolute limit to create the agency of their dreams.” Built by Flemming himself, the miniature agency is designed to give each character a genuine AI…...

1+ week, 5+ day ago   (337+ words) Launching with foundation clients across corporate, technology, healthcare and consumer sectors, VOCAL is built for a communications landscape where credibility is a competitive advantage. As AI changes how information is discovered and decisions are made, VOCAL believes brands can no…...

1+ week, 5+ day ago   (263+ words) After initial competitions in May during The One Club’s Creative Week 2026 and at Google Creative House at Cannes in June, the AI Creative Challenge goes global with the ultimate face-off between the world’s top AI creators. Participants from each city…...

2+ week, 16+ hour ago   (376+ words) Directed by Steve Ayson, the launch film tells the story of an Italian Nonna who is thrust into coaching her grandson’s basketball team after the regular coach drops out before a semi-final. Despite having little basketball knowledge and standing barely…...